Logo Development: Exploring a Visual Identity for Kaya’s Table

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Overview

Creating a logo is more than just designing something that looks good—it’s about capturing a brand’s essence, story, and personality in a single mark. This latest logo attempt for Kaya’s Table was developed using Adobe Illustrator’s Generate Vector (Beta) feature, allowing me to explore a clean and scalable vector-based concept inspired by the culinary roots of the restaurant.

Concept Behind the Design


For this iteration, I focused on the core elements of Afro-Caribbean American cuisine—hospitality, tradition, and the art of cooking. The logo includes:

✅ A cooking pot with a glass lid – Representing slow-cooked, rich flavors that are deeply rooted in Caribbean and African cooking traditions. ✅ A knife and spoon – Essential tools of any chef, symbolizing precision and craftsmanship in food preparation. ✅ Minimalist, bold shapes – To ensure the logo is recognizable and scalable, whether on menus, signage, or branding materials.

Using Adobe Illustrator’s Generate Vector (Beta)

This tool helped refine the line work and shading, ensuring clean edges while keeping the hand-drawn, slightly organic feel of the design. By leveraging vector generation, I was able to:

🔥 Maintain sharpness at any scale – Perfect for printing on menus, business cards, and restaurant signage. 🔥 Experiment with different compositions – Quickly adjust placement and alignment of elements. 🔥 Refine the contrast and shading – Giving depth to the cooking pot without overcomplicating the design.

Next Steps & Refinements

While this is a solid starting point, there are a few refinements I’d like to explore:

🎨 Typography Integration – Testing different fonts to see how they interact with the illustration (Playfair Display vs. a hand-drawn script).
🌿 Color Variations – Incorporating Kaya’s signature colors (Deep Indigo, Warm Gold, Earthy Green) for a more vibrant feel.
🔲 Simplification – Ensuring the design is versatile and recognizable in both full-color and monochrome versions.

Final Thoughts

A logo is never just a logo—it’s a visual story, and this concept aims to highlight the warmth, authenticity, and craftsmanship behind Kaya’s Table. As I refine the design further, I’ll continue testing how it translates across different applications to ensure it truly embodies the brand.

I’d love to hear feedback! Does this concept reflect the heart of Kaya’s Table? What elements stand out, and what could be improved?

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