Visual Brainstorm: Logo Sketches for Kaya’s Table

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 Introduction

As part of my Fundamentals of Branding course, I’ve been exploring visual identity concepts for an Afro-Caribbean American fusion restaurant. This exercise challenged me to translate the restaurant’s cultural essence into visual elements, using different shapes, typography, and symbolism to capture the warmth, heritage, and vibrancy of the dining experience.

Concept Development

In these thumbnail sketches, I experimented with a variety of logos, wordmarks, and symbols that reflect the restaurant’s identity. Key themes that emerged include:

✅ Organic & Natural Elements – Palm trees, waves, and the sun symbolize tropical warmth and the connection to nature.

✅ Culinary & Cultural Icons – Cooking pots, plates, and cutlery reflect the food-focused experience, while chairs and tables reinforce the communal aspect of dining.

✅ Handwritten & Serif Typography – Different lettering styles were tested to find a balance between elegance, approachability, and a handcrafted feel.

✅ Geometric & Abstract Forms – Some sketches focus on minimalist letterforms, like the "K" and "T" combinations, offering a modern and structured approach.







Next Steps

These sketches serve as an initial visual exploration of Kaya’s Table’s brand identity. Moving forward, I’ll refine these concepts further, selecting the most effective elements to develop into digital logo iterations.

I’d love to hear feedback! Which designs resonate most with the Afro-Caribbean fusion concept? What elements should be further explored or refined?

Stay tuned for the next phase of development! 🎨🔥

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