Week 4 - Design Post

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 Project Name: Unfinished Business

 

Name of Client: Keiser Graphic Design Theory

 

Project Requirements: create a complete movie poster for an upcoming Halloween/Scary Movie. The specs are 24 in x 36 in at 150 dpi (resample to 72ppi before posting). Upload the final image and design brief to your blog. Make sure to save an unflattened version for future reference/use.

 

Target Audience:

Write a few paragraphs describing who the audience is intended to be. 

College Students, graphic design students, 

 

 

The Goal of the Project:

What are you hoping the audience will do? 

I want potential viewers to ignore their better judgement, and leave the safety and comfort of their homes, go out to theaters and view our horror movie.

 

 

Intended Message:

How is taking this action going to help the audience member achieve their goal? Audiences are promised great entertainment, including feelings of anxiety, fear, and anticipation.

 

 

Types of Imagery:

What imagery will you use to help the audience take the appropriate action? 

The undead roaming a quiet town for unsuspecting victims.

 

 

Color Choices:

What colors are you going to be using and why?

 

 Color Palette:

  1. Deep Crimson (#9B0000) - A rich, dark red that evokes blood and danger.
  2. Charcoal Black (#1C1C1C) - A deep, almost impenetrable black for a haunting, eerie background.
  3. Bone White (#F8F8F0) - A muted white, reminiscent of bones, for stark contrast and to create unsettling imagery.
  4. Dark Forest Green (#2F3C26) - A dark green that adds an element of decay and nature's creepiness.
  5. Ghostly Gray (#A8A8A8) - A soft gray to convey a sense of fog or the supernatural.


Type Choices:

What kind of typefaces will you be using and why?

 

 

What is your call to action?

 Go. Watch. Be prepared.

 

Prep Material:

  • Research
  • Mood Board
  • Thumbnails/Roughs
 









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